When choosing a VC, intangibles like chemistry and trust matter most. For the Fidelity Ventures web site, we developed a series of "duet videos" to demonstrate the tight relationships Fidelity Venture's partners have with company founders. Interactive team "universe" pages go far beyond the typical VC bio, giving deeper insight into Fidelity Ventures' people. The site is managed through a robust CMS and integrated set of custom databases which allow for easy maintenance and future application development.

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